Got Chocolate Milk 2013 

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The Become One campaign on GotChocolateMilk.com is a promotional search for two everyday athletes who will win the journey of a lifetime, an Ironman Triathlon in Kona Hawaii. We partnered with IronMan to help choose and train two very lucky, (and brave) individuals.  After the athletes are chosen, they’ll train with Ironman’s top coach, Paula Newby Frazier, and, if they qualify, receive a spot in next year’s race. This program took the refuel campaign into the competitive individual sport arena and brought chocolate milk to a whole new set of consumers