Blue Cross Blue Shield of Florida

For Blue Cross Blue Shield of Florida, we developed a rebranding campaign to reach consumers who had questions about the pending Healthcare legislation. The campaign included digital as well as print and broadcast elements. I developed the brand website which allowed agents to interface with consumers through social media and online chat to answer their questions.  Rich media and page take-overs were also developed to coordinate with the launch. 

Blue Cross Blue Shield of FL Rebrand
Blue Cross Blue Shield of FL Rebrand
BCBS-FL Rebranding Site
BCBS-FL Rebranding Site
BCBS-FL Web Takeover
BCBS-FL Web Takeover
BCBS-FL Banner
BCBS-FL Banner